The Myers-Briggs Type Indicator (MBTI) assessment is a psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions. These preferences were extrapolated from the typological theories proposed by Carl Gustav Jung and first published in his 1921 book Psychological Types.

My definition is a little bit simpler. The Myers-Briggs Type Indicator is a simple tool you can use to better understand what motivates the way you and your peers think and act. It isn’t a tell-all book about you, as we are all different, but it does a pretty good job of honing in on your personality type. It can also help you understand the fundamental way in which the people around you (friends, family, co-workers) think.

Try it out for yourself! Take the test here: http://kisa.ca/personality

Your result will be a 4-letter output. Mine is ENTJ. Which means I am an Extroverted-Intuitive-Thinking-Judger.

Here is a link to my personality portrait: http://www.personalitypage.com/ENTJ.html

To get your portrait simply change the 4 letters in the URL to your type.

The Sixteen Types
US Population Breakdown
The table organizing the sixteen types was created by Isabel Myers (an INFP).
ISTJ 11–14%	ISFJ 9–14%	INFJ 1–3%	INTJ 2–4%
ISTP 4–6%	ISFP 5–9%	INFP 4–5%	INTP 3–5%
ESTP 4–5%	ESFP 4–9%	ENFP 6–8%	ENTP 2–5%
ESTJ 8–12%	ESFJ 9–13%	ENFJ 2–5%	ENTJ 2–5%
Estimated percentages of the 16 types in the U.S. population.[33]

The chart below shows you what the name of your Myers-Briggs personality type is. Mine for example is the Field Marshall (but personality page calls ENTJ the Executive).

ISITEJ	ISIFEJ	INIFEJ	INITEJ
Inspector	Protector	Counselor	Mastermind
ISETIP	ISEFIP	INEFIP	INETIP
Crafter	Composer	Healer	Architect
ESETIP	ESEFIP	ENEFIP	ENETIP
Promoter	Performer	Champion	Inventor
ESITEJ	ESIFEJ	ENIFEJ	ENITEJ
Supervisor	Provider	Teacher	Fieldmarshall

I look forward to hearing everyone’s Myers-Briggs Personality Types!

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• Most parents go to work 8 hours a day and wouldn’t be able to provide for their families if they had to stay home to manage/watch their children.
• K-12 education helps us build the scholastic fundamentals that shape who we for the rest of our lives.  Yes it does have a way of killing personal creativity but at the same time it is a very structured approach to helping us grow socially and understand who we are among our peers. In-fact my school district had a gifted education problem, where a few select students were pulled out of their homeroom class once a week to be taught lessons and given assignments that pushed us to be creative. Because of this extraordinary K-12 experience I’d say it is safe to say my view on public education is somewhat biased.
• Public school is Free, it is a government service that takes a very lean approach to delivering an education to the masses, yes we pay taxes which indirectly contribute to the costs but when compared side-by-side to private schools, public schools are awfully efficient (in my opinion). Even my college education, which I feel was pretty good, was rather inexpensive (for my parents), but had I chosen to go to Harvard I would have a debt in the $100K’s, but I would have been studying next to the countries’ most academic elite, and building an impressive professional network.

The point is there are opportunity costs and trade-offs for everything in life but I think the most important thing to be focused on when designing the new education paradigm is a happy balance between educating the scholastic fundamentals and pushing students to innovate and solve real world problems (while still in school).

I plan to discuss some of these topics further here on my blog but for now I’ll leave you with this video – it’s definitely entertaining, enjoy!

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So what is MOEO?

Our Vision

Sports fans love sports because they are competitive by nature, but simply watching a sport isn’t individually competitive. The way fans consume sporting events has changed with the advent of always connected mobile devices – MOEO is changing the dynamic from my team vs. your team to me vs. you while watching our teams. In the future sports fans will engage in their favorite sports and teams in a much more socially interactive and individually competitive way!

Our Solution

MOEO develops real-time mobile games that allow friends to compete against each other during sporting events. What sets us apart is that all of our games are made to be so simple that you can play them with one thumb after drinking three beers. This makes our games fun and contagious for sports enthusiasts and opens up our reach to a much larger casual audience allowing someone who is just becoming acquainted with the sport to jump in on the fun and begin playing our games with their friends.

Our Demo

I’ve included a demo video for our first game Hit-no-Hit below, I look forward to hearing everyone’s thoughts and feedback!

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From Wikipedia:

Steve Blank is a Silicon Valley-based retired serial entrepreneur, founding and/or part of 8 startup companies in California’s Silicon Valley after dropping out of the University of Michigan. A prolific educator, thought leader and writer on Customer Development for Startups, Blank teaches, refines, writes and blogs on “Customer Development,” a rigorous methodology he developed to bring the “scientific method” to the typically chaotic, seemingly disorganized startup process.

I am inspired by Steve because I see a part of myself and my thought process inside of his work. Clearly he is far more experienced and has a much more developed intellect and professional resume but he is the type of Entrepreneur and Teacher I aspire to be one day.  Do yourself a big favor, watch the Livestream below and definitely go buy his book – Four Steps to the Epiphany!

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I recently came across this sketch by Demetri Martin which explains in a very simple way a common misconception that we often have about success and what it takes to achieve success. I define success as achieving a goal, but I feel like a larger percent of the population defines success as being rich or famous. I guess it really depends on which side of the success you are on.  If you are the one who has achieved success you feel accomplished and almost a sense of relief that you were able to overcome all the challenges that were sent your way. If you are an outsider viewing someone else’s success you don’t naturally attach all the personal emotion and turmoil that person went through to get to where they are, instead you simply see a successful person and the outcomes of their perceived success.

We often get so caught up in the perks that come along with being successful that we become blind to the structure, process, hard work, and persistance that went into achieving that success. Looking back at the goals I have achieved in life (even the simple ones) I recognize a very simple pattern.  I set a goal, I figured out what it would take to achieve that goal, and the I pushed forward problem solving to overcome all the challenges.  The magic that is lost in translation is all the hardships, failures, and iterations that go into finally achieving that goal.

Take for example a football team that is trying to make it to the Super Bowl.  They don’t just show up and win, it is never that simple.  Countless hours of practice, strategy, and conditioning get the team as prepared as they can be to show up on game day and perform.  But on game day every down is a new challenge, a unique new problem unfolding in real-time that has to be solved by a team of players on the field and coaches off the field to beat the competitor and win the first down, touch down, or field goal.  The win isn’t made in one play, it is made through a series of advances that pile up to one large success (a win).  In order to get to the Super Bowl a team must compete against all odds and be better at overcoming their series of challenges than all of the other competing teams.

I guess the moral is nothing comes easy, the biggest successes require you to overcome the biggest challenges and at the end of the day all we can do is continue to dream big, set goals, and push our hardest through all the turmoil.

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Wikipedia defines Diffusion of Innovations as a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.

I personally use the principles of Diffusion of Innovations most when strategizing with fledgling startups on how to take their products to market. The principal lesson learned is that you can’t develop a product that is all things to all people and take it to market and expect all those people to understand all the things it can do for them right away. Instead choose your target audience, those people who can’t live without your product, those people who when they see your product will say,
“Holy Shit this product was made for me!”. I think the reason that this works is because startups have limited resources in both development and marketing. By focusing your product toward an initial audience it allows you to focus your limited resources on a handful of people as opposed to the masses.

I think the best known example of applying this concept to gain mass market share is Facebook. Facebook didn’t start off by saying, “We can be a place where everyone in the world communicates to each other, shares their experiences, plays games, and buys products” instead they focused on building an extremely niche product for a very limited audience. Mark Zuckerburg built Facebook to be a way to glimpse into the personal lives of other students at his University. Immediately the “early adopters”, his classmates at Harvard began to adopt the product and Mark and his team focused on building a wonderful user experience and valuable social tool for that slim audience. Through customer feedback and exclusivity Facebook was able to jump past the competition (Myspace) and follow the S curve to majority marketshare.

Additionally, I attribute a large part of Facebook’s success on their ability to quickly choose a target audience, identify a problem, and immediately start solving the problem through series of iterations and customer feedback. I’ve seen way too many companies spend months married to an initial idea or technology without ever considering who their initial target audience (the early adopters) are. As a result they often tend to struggle when it comes to attracting talent, customers, and funding.

At Arkayne we focused on local bloggers as our “innovators” and “early adopters”, not only were they willing to try out our technology on their blogs, but they were also direct feedback channels for us. This allowed us to mature our offering and ultimately made our technology far more valuable for our Enterprise customers who were willing to pay for the product because it solved major content curation and linking problems that they faced daily at their business, in a very scalable and cost effective manner.

At MOEO we are focusing on the die hard sports fans to adopt our games first, give us feedback, and ultimately invite their friends and family (a more casual audience) to use our games.

I’d love to hear of other success stories and failures pertaining to the principles of Diffusion of Innovations, feel free to share them below in the comments!

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